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July 27, 1996

While cleaning up some old property recently, Don Streller came across a couple of advertising pieces apparently dating back to an era in Perry about 70 years ago or more. These were rescued from the garbage heap by Don's wife, Sue, who showed them to me. I thought you would be interested in hearing about them, too.

One was an advertising showcard measuring approximately 11 x 17 inches in a vertical format. It contains information about several Perry merchants but the main focus is on the schedule of services at local churches. It apparently was designed for display in public buildings, where visitors to the community would see them. Some of these cards probably were distributed to local filling stations, cafes, hotels and other places catering to out of town customers.

Sue has mounted this one in a wooden frame and it is ready to be displayed. My estimate is that the card was printed around 1928.

The mid-section of the card has the outline of a large cross with this heading in the upper middle column: "Church Director of Perry, Oklahoma." Beneath the heading on either side and down the length of the column were these church listings:

Adventist church - Saturday, Sabbath school, 9:45 a.m.; Services, 11 a.m. Baptist church - Sunday school, 9:45 a.m.; Preaching, 11 a.m.; Baptist Young People's Union, 7 p.m.; Mid-Week (Wednesday) Prayer Meeting, 8 p.m. Catholic church - Week Day mass, Tuesday, Thursday, Saturday, 6:30 a.m.; Monday, Wednesday, Friday, 8 p.m.; Sunday mass, 7:30 to 10 a.m. Christian church - Sunday school, 9:45 a.m.; preaching, 11 a.m.; Young People's Society, Christian Endeavor, 8 p.m.; prayer meeting Wednesday, 8 p.m.

Christian Science church - Sunday, 11 a.m. to 12 noon; Wednesday evening, 8 to 9 p.m. Lutheran church - Sunday school, 9:45 a.m.; preaching, 11 a.m.; Young People's meeting, 8 p.m.; preaching 8 p.m. (Winter services one-half hour earlier in evening.) Methodist church - Sunday school, 9:45 a.m.; morning service, 11 a.m.; Epworth league, 7 p.m.; evening service, 8 p.m.; mid-week prayer service, 8 p.m. Presbyterian church - Sunday school, 9:45 a.m.; preaching, 11 a.m.; Young People's Society, Christian Endeavor, 7 p.m.; preaching, 8 p.m.; mid-week prayer service, 8 p.m.

Oddly, locations were not given for any of the churches, so a stranger would need to ask directions to find them. Isn't it interesting that in those days virtually all Perry churches had preaching services on both Sunday and Wednesday evenings. Those times were traditionally reserved for church activities. We've come a long way from that schedule, sadly.

Advertisers in boxes arranged around the church information were: Pennant Service Station, Ross Seton, manager. J. H. Norman Co., successors to Harbaugh and Woodruff, fine clothing and furnishings for men and boys. O.K. Filling Station, Shell gasoline, "The Gas With Real Pep." Noble County Motor Co., Ford products, corner 6th and Elm. Click-Moreland Co., "We Sell for Cash and Save You Money," dry goods, clothing, shoes, ready-to-wear and millinery, corner 7th and D streets. Chic Shoppe and Chic Millinery, in Temple building. J.C. Penney Co., Donaldson & Yahn lumber dealers. Piggly Wiggly, "Helps Those Who Help Themselves." Farmers & Merchants Bank, "Your Business Appreciated." Houston-McCune Lumber Co., building materials specialists.

Wolleson Motor Co., "Before -- to -- or After Church, Oakland and Pontiac agency. Christoph and Newton, home furnishings, undertaking, ambulance service, southwest corner square. The Exchange Bank, established 1896. Annex Theatre, "The Coolest Place in Town," presenting the latest in photo plays, open daily - 1 p.m. to 11 p.m., prices 10 cents and 20 cents.

Art Cleaners, phone 61 for one-day service and odorless cleaning. Hill's, "Human" Department Store, dependable merchandise at lowest prices. Charles Huffman Grocery Store, "Groceries and Service That Please." C. J. Lindeman Grocery, "35 years of reliability." The Famous Department Store, "Noble county's greatest store." Kerr-Guthrie Hardware, "Hardware That Stands Hard Wear."

The other advertising piece is about the size of a business card and it bears the imprint of "M. Kopelman - Perry, Oklahoma Territory," which means it was printed before we were granted statehood in 1907. It is called a "premium ticket." The card explains: "In advertising this way, our customers get the benefit of the money we spend, in proportion to the amount they patronize us. No lottery. No humbug. Good, honest goods, Rogers' make. Something every family needs. Save this ticket as it is worth something to you."

Customers received one of these tickets with each dollar's worth of goods purchased, something like today's S&H Green Stamps. Four tickets earned the buyer a Rogers silver plated sugar shell. Other premiums ranged from a Rogers silver plated butter knife (six tickets) to a lady's or gentleman's watch, plated case with 7-jewelled nickel movement, all for 100 tickets. I cannot tell you what kind of merchandise Mr. Kopelman handled. That is not mentioned on the card.

The names of most of these merchants were familiar to me, but I had not previously heard of M. Kopelman's, J. H. Norman Co., or the Click-Moreland Co. Perhaps some of you remember them. These things are always nice to see. They help us bridge the gap in time back to those interesting days in this community. Thanks to Don and Sue for sharing these particular pieces with me.